Content creation for business bootcamp is back!
27 June 2022
Content creation bootcamp to help West Midlands creative talent into jobs
The region’s content creators are calling on young people from across the West Midlands to join an innovative new skills bootcamp.
Create Central – the West Midlands trade-body set up to turbo-charge the region’s film, TV and games industries – is working with the West Midlands Combined Authority (WMCA), which has funded the scheme, to help young people gain content creation skills sought after by every industry.
The bootcamp will help young people with a talent and enthusiasm for producing eye-catching content for websites, blogs and social media, for platforms from Twitter to TikTok, YouTube to LinkedIn, to develop those skills into the start of a career in content creation.
Create Central members who are leaders in the field of content creation have helped to shape the bootcamp content and businesses from a wide variety of industries are offering real-life work experience for existing gaps in their businesses, with a guaranteed job interview at the end.
Create Central and the WMCA have teamed up with Solihull College & University Centre, which will provide the skills training.
The bootcamp consists of an intensive month-long programme followed by a real-to-life work placement at a West Midlands business looking to develop their digital media skills capabilities.
The bootcamp will train people in basic filming and editing, enabling trainees to produce professional standard content for corporate websites and social media. Trainees will also gain an understanding of business, marketing and how to make a company’s brand appealing through the content they create.
Sophie Jolly, Learning and Development Manager - Creative Industries Bootcamps at Solihull College & University Centre, said: "We are delighted to be working with Create Central and the WMCA on our next Content Creation Bootcamp. Our Creative Bootcamps have opened up jobs and opportunities to those involved in and wishing to join the industry. This includes our latest TV Production Bootcamp which led to paid roles working with Sunset & Vine on the Commonwealth Games. The Bootcamps are successful because we work with industry professionals and employers who can drive up the skill level of the participants by providing them with excellent live experience."
Providing young people in the West Midlands with these fantastically transferable skills provides them with a solid base to build their careers and provides the region with the talent pipeline to demonstrate it really is the Home of Original Storytelling.
Create Central was developed with national bodies including the BFI, ScreenSkills, Ukie, Creative England and the Creative Industries Federation to build on the region’s existing creative and cultural talent and take it to the next level, helping to drive investment, growth and new jobs.