Our values
We are committed to putting equity, diversity and inclusion at the heart of everything we do
Collaborative - We bring together the most successful TV, Film, Games, and wider creative content leaders, stakeholders, and partners in the West Midlands.
Responsible - Creativity is rooted in sustainable social, economic, environmental and cultural practices. Create Central does business in a thoughtful, respectful and responsible way.
Empowering – We provide support and advice but give private businesses the opportunities and freedom to discover their own success and tell their own story.
Authentic - We encourage honest conversations, feedback and progress. Forming real bonds, recognising others for who they are and being inclusive of one another – something that is a core part of the West Midlands’ heritage where over 100 languages are spoken.
Trust – We challenge the status quo with open minds. We make responsible decisions based on professional standards. Communicating openly and taking the time to build strong, trusting foundations.
Evolving – We are always agile, always listening. We are supporting an evolving ecosystem that is sustainable for the long-term future of the region’s creative industries.
Behind the scenes on Man Like Mobeen, by Tiger Aspect
Find out about our five missions
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IP Content Fund
Future funding for the West Midlands to help develop ideas
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Monetising Content
Making it easier to sell creative content
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Future Media
Making the West Midlands the future of content creation
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Games Sector
Finding new ways to support the West Midlands games sector
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Sustainability
Making the West Midlands the home of sustainable content creation