Matt Turner is a seasoned Creative Director and accomplished writer with an impressive twenty years of experience in the dynamic realm of the games industry. Throughout his career, Matt has demonstrated a remarkable knack for crafting captivating narratives across diverse genres, ranging from intense shooters to expansive open-world adventures and engaging sports narratives.  

His primary focus has always been on leveraging the unique storytelling potential of video games to create immersive experiences that resonate deeply with players. With a keen eye for ludo-narrative harmony, Matt has consistently strived to seamlessly integrate narrative elements with gameplay mechanics, thereby enhancing player engagement and immersion.  

A core aspect of Matt's creative vision revolves around the exploration of game mechanics as powerful tools for character development and emotional resonance. He firmly believes in the transformative potential of interactive storytelling, harnessing the inherent interactivity of games to weave compelling narratives that evoke genuine emotional responses from players. 

Currently serving as a Creative Director at Ubisoft, Matt is dedicated to pushing the boundaries of storytelling in gaming, continually seeking innovative ways to elevate the medium and deliver unforgettable gaming experiences.