Ed is inspired by his two great passions: The Telecoms, Media & Advanced Technology world and Sustainability. Three, if you count his lifelong passion for Aston Villa!

He sat on Deloitte’s European Executive, responsible for leading the European TMT practice – a scale business serving some of the largest and most innovative companies in the industry - the European Sustainability team, which he helped launch and scale, and the global Media & Entertainment team.

All teams operating across many countries with global, regional and local impact, bound together by a shared sales and marketing strategy, and a common client philosophy.

Ed’s personal area of focus was in working with CEOs and their teams to deliver digital transformation and net zero, whilst building a circular, nature positive world. He was the Lead Client Service Partner for companies as diverse as Google, the BBC, ITV, Sony, Universal Pictures, Fox, RELX, Thomson Reuters and United Business Media.

He has deep experience in the Tech Platform, TV, Film, Gaming and Publishing sectors, as well as in advising companies on energy transition, sustainable food, circularity and nature positive business.

He is Chair of Create Central responsible for turbo-charging investment into the West Midlands creative sector and is a Board Member of the Hay Festival Foundation helping to expand the Festival globally and digitally, and to increase the coherence and strength of its Sustainability programming.

He is a founder member of the TV production company, Monkey Kingdom, producers of the BAFTA award winning Made in Chelsea, co-founder of a sustainable café, Here, and a lifelong supporter and season ticket holder at Aston Villa, travelling in hope with his son to each home game. #UTV.